It’s just the latest in a long line of experimental, conceptual Coke flavours. Honestly, it’s something I’ve been saying for years; stop being constrained by imitating “real” flavours and let the flavour scientists loose, let 'em go nuts.

So far they've done:
Space (I liked that, hints of toasted carmel and raspberries)
Dream (Also good, a little bubblegummy, a little cotton candy-y, a little mangolike)
Transformation (Awful, like coke with coconut oil and a hint of turpentine)
Byte (Just decent, kind of indescribable)
Pixel (I never got to try it, it was US only, but by all descriptions it wasn't great)
Movement (A bit like theatre butter and cinnamon, it was okay but wasn't a fan)

And now AI flavour. I plan to give it a shot, but I don't expect much after their last two Tech-y flavours were eh.

They probably trained it using data from their Coca-Cola freestyle dispensers if you’ve used one. That’s my guess.

The answer is simple. They’re using blockchain NFTs to reach new market growth using AI to provide flavor solutions to consumers

“Unsurprisingly, ‘Diarrhea Sasquatch Xtreme’ hit the mark yet failed to wow test groups,” is likely one of many test flavors removed from the article for PR reasons.

Companies using AI in a stupid way will die out, but the models themselves are far too useful for certain job fields (probably not yours or you wouldn't be comparing it to NFT's) for them to ever die. They're going to expand and become integrated into the data environment.

I don't know what their ai process looks like, what kind of data they trained it on, etc.

But annecdotally, I've played around a bit with chatgpt making cocktail recipes, and it's been surprisingly good at it. They sometimes need a little fine-tuning but they tend to get you in a pretty close ballpark, it's made some interesting suggestions I probably wouldn't have thought of, but nothing that turned out to be bad.

A lot of recipes tend to follow some pretty well-established ratios which means they can be broken down into some sort of mathematical formula which is something computers can actually do pretty well, and it's often just a matter for swapping out one ingredient or combination of them for another that is similarly salty/sweet/bitter/sour/umami.

For example a standard recipe for punch is 1 part sour, 2 of sweet, 3 of strong (liquor of your choice), 4 of weak (tea, juice, soda, water, etc.) and you can mix and match just about any ingredients that fit those profiles and get a drinkable punch.

I'm sure a company like coke probably has a long list of flavorings with known and well-documented flavor profiles that an ai trained on a list of proven recipes could mix and match with all day long.

The press release they link to is not especially forthcoming with information either and all they can get in terms of details is from that press release and tasting it themselves.

Well, on the label of the ones I tried it said co-developed by AI.

So yeah, probably marketing stunt

That said, if it hadn't been artificially sweetened, I would probably have preferred it to the normal one. Felt like it had more flavor. Similar to Fritz Cola from Germany.

Deep Learning at least can produce useful tools here or there. No one has yet to come up with a good idea for why NFTs should be a thing. Though I'm sure someone will come along with their niche use that, on further consideration, doesn't actually solve anything after all.