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HP TV ads claim its printers are 'made to be less hated'
(www.theregister.com)
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The most hated company: just claim the opposite reality to make people second guess their opinion at the store or when shopping online. We'll undercut the MSRP just enough to get them to purchase another one because we know exactly how stupid the average person is when it comes to consumerism. Their depth is one subconscious doubt away from nonexistent.