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Valve issues DMCA takedown for "Team Fortress: Source 2"
(files.catbox.moe)
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That would only allow them the name, not the content. They always had to get Valve's permission.
Yes, but it's easier to give permission to use concepts that don't infringe on trademark than it is to give permission on something that could be argued in court as muddying a trademark.
I know they require permission either way, but what permission they're actually asking for changes based on what terminology they use
Well my point is that since the content is directly related, it actually doesn't matter what they called it. It would've been exactly the same amount of infringement if they called it, "happy fun times at the science lab".
The only differnce is it would've been less obvious to identify.
I get your point, my point is the infringement would be less egregious without trademark and thus easier for Valve to turn a blind eye to, or even potentially officially endorse via some potential deal à la Black Mesa.
But hey, I am fully willing to concede that I am just a layman with enormous distance from this topic and no specific expertise or insider knowledge, so the possibility of me being wrong is high