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Embracer Group Cancels ‘Deus Ex’ Video Game
(www.bloomberg.com)
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I am honestly not super sure about this strategy of buying your way into being a major publisher by vacuuming up IP nobody else was bidding for. What did they think would happen? Did they think the old majors were leaving a ton of money on the table and then realized too late that these really weren't that profitable? Or was it just a bid that the low interest rates would last forever and the portfolion would just pay for itself if they bundled it large enough?
I don't know what the business plan was meant to be, and it's kinda killing me that I don't fully grasp it.