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submitted 9 months ago by UrLogicFails@beehaw.org to c/gaming@beehaw.org

Archive link: https://archive.ph/WOlNl

The Swedish gaming company Embracer Group AB is canceling a video game in the beloved Deus Ex series after two years of development and will lay off a number of employees as part of an ongoing initiative to cut costs, according to people familiar with the moves.

Eidos, the Montreal, Canada-based studio behind the game, will instead focus on an original franchise. The canceled Deus Ex project, which had not yet been announced, was slated to enter production later this year, said the people, speaking anonymously because they are not authorized to talk to the press.

The company did not immediately respond to a request for comment. Following a period of massive expansion during the pandemic, Embracer Group has lately been making widespread layoffs, game cancellations and studio closures.

The sci-fi Deus Ex series has been critically acclaimed and sold more than 14 million units worldwide. It was acquired by Embracer in 2022.

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[-] Hubi@feddit.de 28 points 9 months ago* (last edited 9 months ago)

Fuck Embracer. I was following the rumors for quite a bit and this is such a massive disappointment. Deus Ex has to be one of the most mismanaged video game franchises of all time. I don't understand why they'd give up on a loyal fanbase in favor of an "original franchise".

[-] scrubbles@poptalk.scrubbles.tech 7 points 9 months ago

As a mass effect and dragon age fan, I empathize so much with you. Love deus ex too, so many rpgs just left ignored.

I really don't understand it. All of these games would be smash hits. Let's be honest even if they weren't very good the franchises are known so well that they would all be bought, and older game sales would swell too. To me it's a no brainier, make the game, it prints money. They're just so terrified of having to... Invest in something to get a payout.

[-] ampersandrew@kbin.social 4 points 9 months ago

To my understanding, Deus Ex has never "printed money".

[-] itmightbethew@beehaw.org 2 points 9 months ago

It makes even less sense considering the pivot to an "original franchise." If they're cynically trying to print money, why not cash in on something with an established active fanbase? Seems like less of a risk.

I'd have bought a new Deus Ex game, regardless if it got badly reviewed. Not really interested in whatever they're cooking up now. I'm sure most of us fans probably feel the same way.

[-] UrLogicFails@beehaw.org 12 points 9 months ago

I'm not saying that the game would've been kept off Eidos was still at SE, but I'm so tired of big corporations acquiring companies just for their IP while killing their projects and laying off their staff.

Embracer has a long history of acquisitions, and I am kind of wondering how long it will take until they decide to just "loan" out the IP they've bought instead of putting out any games at all.

[-] ampersandrew@kbin.social 3 points 9 months ago

The IP they bought was largely neglected in the first place, so I'm not sure there's much of a market for it. More likely they cast a large net with the properties they own, and the winners are the ones that survive the current economic conditions.

[-] MudMan@kbin.social 1 points 9 months ago

I am honestly not super sure about this strategy of buying your way into being a major publisher by vacuuming up IP nobody else was bidding for. What did they think would happen? Did they think the old majors were leaving a ton of money on the table and then realized too late that these really weren't that profitable? Or was it just a bid that the low interest rates would last forever and the portfolion would just pay for itself if they bundled it large enough?

I don't know what the business plan was meant to be, and it's kinda killing me that I don't fully grasp it.

[-] QuentinCallaghan@sopuli.xyz 8 points 9 months ago

The group isn't certainly an "embracer", this is disappointing.

[-] Moonrise2473@feddit.it 3 points 9 months ago

it's literally in their name

"Embracer, extend, and extinguish"

[-] Caligvla@lemmy.dbzer0.com 5 points 9 months ago

I never thought I'd hate a gaming publisher more than EA or Ubisoft, but here we are...

[-] ampersandrew@kbin.social 1 points 9 months ago

I mean, was it better when these devs were put to work on an Avengers game that no one wanted?

[-] MudMan@kbin.social 1 points 9 months ago

Hey, at least that game came out. Plus Eidos Montreal also made the actually really, really damn good Guardians of the Galaxy game nobody played. I'd make that trade.

Man, these guys really can't catch a break. That sucks, they make pretty solid stuff.

[-] muse@kbin.social 4 points 9 months ago

When I watched Embracer hoovering up all those studios, I knew they'd end up burning everything to the ground.

How's that infinite growth treating you, you fucking dumbasses?

[-] cradac@feddit.de 2 points 9 months ago
[-] Semi-Hemi-Demigod@kbin.social 4 points 9 months ago

A Space Force meme? I thought I was the only person who watched that show

[-] muse@kbin.social 3 points 9 months ago

There are dozens of us!

[-] DoucheBagMcSwag@lemmy.dbzer0.com 1 points 9 months ago* (last edited 9 months ago)

FUCK FUCK FUCK FUCK

FUCKING F U C K !!

I did NOT ask for this.

[-] heatiskillingme@kbin.social 1 points 9 months ago

I know people like the originals more than the newer ones, but I really enjoyed those too, I really love Adam Jensen and all the stereotypes on him, and Mankind Divided ended in a huge cliffhanger. I guess I'll never know how it ends =/

[-] DoucheBagMcSwag@lemmy.dbzer0.com 1 points 9 months ago

My PS4 copy of Mankind Divided is still wrapped. I refuse to have blue balls on the cliffhanger

[-] numbermess@kbin.social 1 points 9 months ago

This is the kind of thing Bob Page would do.

[-] Gork@lemm.ee 1 points 9 months ago

Cut costs now, but they're not gonna get sales later. Have fun explaining the lack of exponential growth to the shareholders.

[-] chaogomu@kbin.social 5 points 9 months ago

That's not how it works. Making money today is the only thing these ghouls care about, ruining a company or brand is just dandy because they won't be holding the bag when it bursts. They'll have passed it to someone else. Someone else who will then work to gut the company even more before selling it to someone who will gut it and close it down.

And nothing of real value will have been made, but lots of rich asshats will be slightly richer.

[-] KingThrillgore@lemmy.ml 0 points 9 months ago

Well they aren't making money now for sure.

[-] chaogomu@kbin.social 3 points 9 months ago

Cutting costs and laying people off makes the books look slightly better (more cash on hand) which makes the stock price jump, which is all these ghouls want because they're going to sell off on the high, and then bail out.

[-] RandomLegend@lemmy.dbzer0.com 1 points 9 months ago

Can embracer just finally fuck off for good please?

this post was submitted on 29 Jan 2024
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