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Calgary liquor store offering support 6-pack for Swifties forced to watch Super Bowl
(calgary.ctvnews.ca)
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And that’s basically it!
The superbowl is the one of the only times commercials are entertaining in their own right. The advertisers pay a huge amount of money to get that spot so the put a massive amount of effort to make them.
That being said you don't gotta watch for the commercials. You can just watch them online later... If you want.