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this post was submitted on 10 Jun 2024
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Today I Learned
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True, I just find it fascinating the movies have this large orbit of devotion, and then you have this book that could've put everyone on the hype train a few months early.
I'm sure there are some people that saw the book first. The back cover literally said it was being made into a motion picture, so clearly the publication was meant to at least partially hype the movie.
George Lucas had a true stroke of brilliance to embrace the merchandise aspects of what Star Wars could make. The thought of merchandising movies wasn't really a thing at the time, and it's one of the main reasons he made so much money from Star Wars, he wanted the "worthless" merchandising rights that the studios were willing to give up easily. A ghostwritten novel listing him as the writer based on his screenplay releasing a year ahead of the movie could have been the very first thing he did with that merchandising right.