I think it's not humiliating, but if you know someone, you should have some idea what they like/their interests are. Getting a small gift that fits them shows that you spent at least a small amount of time and thoughtfulness picking out or making the gift. If you don't know the person, sure, cash/gift card.

Although I think it's becoming less common to have the space or 'the time' (but we could prob all spend 30 mins less each day doing nothing on our phones) so giving physical actual gifts are becoming less common, and also due to the economy the idea of 'mandatory days of gift giving' is a bit off-putting. People love getting personalized gifts from people who create things, but far less people today 'have time' to learn a hobby where they create things in physical space.

Less "Fuck you here is $10" and more "Here is $10 as agreed upon by the social contract unwritten by the masses who came before us, I didn't have any clue what you might like or want and didn't think to ask."

Some people gladly prefer cash/card. I am one of those people. We will make that known well ahead of time.