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this post was submitted on 03 Jul 2024
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Let's Talk About Games
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Golden Horse Armor. That's when it ended.
I thought about this too but disagree that this was the turning point. It was the first sign (I can recall) of what publishers wanted games to be, but the backlash they got was harsh. They postponed the full roll-out and came at the problem from a new direction.
I think the big turning point was Farmville and shit like it on Facebook, which led to mobile games full of microtransactional shit-storms just like it once smartphones became more common.
They used mobile gaming as a way to indoctrinate the masses that it's okay to monetize the hell out of a game, and slowly migrated this idea to PC via free-to-play games at first. Then bit by bit they took small, methodical steps toward transforming the games industry into the micro transaction hell-scape we know today.
Farmville is an excellent major milestone as well. I completely agree with your take. It releasing in 09 again kind of reinforces my thinking that the 06-09 period is sort of a good endpoint for the era I'm thinking of.