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this post was submitted on 03 Jul 2024
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Hahaha jk, but I agree in part. For the other part, though, I think there is a partial duty to a communicator to realise how words will be interpreted, and use the word as they know it will be understood. Or else they should do some work to explain their meaning.
For instance, in the comic, the word "technological" could be removed altogether, and the meaning is only clearer for it.
I think we should be getting people excited about social technologies, and using the symbols of mainstream technology hype is a good idea. Symbols tell people how to feel. If we use techbro Steve Jobs presentation symbols to advertise walkable design to techbros, maybe people will get hype for walkability. I know I'm hype for walkability.
I may sneer at the commodification of livable designs, but I guess I see your point... We've gone way beyond the scope of this comic, using a single word as a launching point to talking about leveraging hype machines for good.
Would you care to give an example? I have a hard time picturing this kind of thing as sincere, because it's usually the tip of the spear in a cynical marketing campaign to divest people of their money.
Check out the YouTube channel Not Just Bikes. He gets me super hype for walkability, transit, and bikes. His newest video is about the weirdest trains in Japan. They make me want my country to have a train network as high tech and as massive and efficient. And also more cool trains. There's a Hello Kitty bullet train. It's pink!