I think what is called for here is a reference to Swamp Castle. Listen, lad. I built this kingdom up from nothing. When I started here, all there was was swamp. Other kings said I was daft to build a castle on a swamp, but I built it all the same, just to show 'em. It sank into the swamp. So, I built a second one. That sank into the swamp. So, I built a third one. That burned down, fell over, then sank into the swamp, but the fourth one... stayed up! And that's what you're gonna get, lad: the strongest castle in these islands. When it comes to hockey, Atlanta is Swamp Castle.

Surely it would be better to put teams in more passionate hockey areas? Seattle made sense but Atlanta really seems like football country. Quebec, Hamilton or the Maritimes seem better and more interesting to me, especially Quebec or the Maritimes. I'm sure I read a study about how Canada could support far more teams despite their smaller population due to the higher proportion of hockey fans.

Bad take. Atlanta was saddled with ownership that wouldn't have succeeded anywhere.