Go online
Post advertisement for obvious scam
Get no sales
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Spend more money on advertising
Get a few tiny nibbles at my scam
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Spend enormous amounts of money on advertising
Finally, some traction. Approaching break-even point. I can see the light of day on the horizon. Perhaps I can turn a profit in another few months.
Look at my budget. Oops! All Advertising!
Realize I could have operated a real for-profit business that made something useful and turned a profit much faster