Despite how he's painted in the article, I actually quite like the guy. He bought an overpriced product but genuinely seems to like it and is a bit annoyed that people are laughing at him not because the product is expensive, but because of the association of the product with the manufacturers shitty politics.
It'd be like laughing at someone who bought an Apple Mac after the founder of the company has repeatedly been seen washing his feet in a toilet. Despite how overpriced and unnecessary the Mac is, people seem to like it and no one is making toilet associations with them. He's asking for the same concession to be made for him.
Well I would, but I really hate the manufacturer, so I'm guessing I'm standing with my fellow mob of pointing and laughing. Sorry about that, my dear.