"It just works"

..because that is the state of a mainstream modern distro, and it's not true of Windows anymore.

Alternatively "No nagging, no forced online account."

With a bit of a double-entendre, "It powers the world", since it's the most common server platform.

More funny: "It's not an OS. It's a hobby."

Own your Computer

Batman runs Linux. Shouldn't you?

Sovereign Computing

Buy it, own it.

“If you knew what it was, you’d be using it already.”

Live, Laugh, Linux

Wobbly Windows in a Windows-less World

Do it yourself

lol I was going to suggest "it just works"

I would not have suggested that before this year but it's definitely true now, or at least truer than for Windows/Apple.

Jokingly: "Linux is free if your time is worthless"

Though this tongue-in-cheek tagline takes the "free as in free beer" misinterpretation of the term "free software", I've always found it a fun way to describe the time investment you'll need to make if you've spent your whole life using Windows before making the switch.

Because it's your computer

If you don't read the man pages, we're going to ban you from the chat.

Arch, btw.

Forget the hardware

YOU deserve better

Think ~~Different~~ Freely.

Build a Legacy, not a Lock-In

Linux: you've been using it for years and don't even know it

Tailored for You, By You

I'd copy you and drop the hardware. Just: you deserve better

Be Your Own Tech Support

You can fix it, really. :)

valve's success is the rebranding of flatpak wine fsync and dxvk as steam runtime and proton. people fucking hate Linux and will only use it by accident

It's pretty difficult to have a slogan when the price tag is reason enough to download it

"Linux...

"Because you don't have to be the product"

"No overlords"

"What spying?"

"Infinitely extendable"

Which one do you like best?

Probably thing valve does where all the other players in the market are so shit, you doing very little garners huge public support.