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submitted 11 months ago by MicroWave@lemmy.world to c/world@lemmy.world

Auto execs in the US, Europe, and Japan never thought Chinese EVs were a threat. Now they’re coming to wipe the floor with their Western counterparts.

“You won’t believe what’s coming,” warned the title of a January 2023 video from the Inside China Auto YouTube channel. “Europe’s premium car makers aren’t ready for this,” warned another video from the same channel, uploaded in July.

Produced by Shanghai-based automotive journalist Mark Rainford, a former communications executive for Mercedes-Benz, the channel is one of several by China-based Western commentators agog at what they are seeing—and driving.

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[-] phoneymouse@lemmy.world 50 points 11 months ago

American, Japanese, and European car manufacturers had decades head start in this area and they blew it chasing higher profit margins on large trucks and SUVs with lax EPA gas mileage restrictions at a time when climate change has become a major crisis.

[-] AA5B@lemmy.world 19 points 11 months ago

Invested in lobbying instead of products

[-] ours@lemmy.film 18 points 11 months ago* (last edited 11 months ago)

And BS green washing with dead end hydrogen demo cars.

[-] winterayars@sh.itjust.works 13 points 11 months ago

Yeah they're so weirdly fucking attached to hydrogen cars even though there has never been anything even remotely approaching a solution to their problems.

[-] InvertedParallax@lemm.ee 7 points 11 months ago

The execs could make extra money double dipping from oil companies, they are taking marketing funds from oil companies pushing hydrogen too.

Utility companies are often public and even otherwise evs don't really have the same margins for electricity.

[-] ClopClopMcFuckwad@lemmy.world 15 points 11 months ago

Who Killed the Electric Car is an excellent look at early EV business in North America

[-] nephs@lemmy.world 3 points 11 months ago

Petrol cars go brrrrrr

[-] Jas91a@lemmy.world 2 points 11 months ago

I still get angry thinking of what happened

[-] Varyk@sh.itjust.works 0 points 11 months ago* (last edited 11 months ago)

American gasoline cars suck and are more embarrassing than other country's gasoline cars, but Chinese EVs are not at all a viable competitor in the market yet and so far have consistently failed to even gain a foothold for 15 years straight.

If you have any counterargument to that, I'd like to see it.

[-] Burn_The_Right@lemmy.world 9 points 11 months ago* (last edited 11 months ago)

If they aren't cheap, celophane-wrapped, Amazon-style, random-string-of-letters brand, low quality bullshit... Then I will definitely be very interested.

Fuck our oil-worshipping car industry. It deserves to go extinct for intentionally slow-rolling EV releases to prop up the oil industry. Fuck 'em.

[-] sartalon@futurology.today 8 points 11 months ago

This article reads like a terrible puff piece. Wired has really fallen low with a headline and article like this.

No real info, just statements from highly paid execs.

No way Chinese cars would be sold in U.S. or Japan, no idea about EU though. So no, not remotely a threat.

Seriously, this article is garbage.

[-] zurohki@aussie.zone 14 points 11 months ago

Yeah, this is basically the stance auto industry execs had until the Chinese EVs actually arrived, and they did get five star safety ratings, and build quality wasn't crap, and then they've collectively had a Blackberry exec seeing the first iPhone moment.

They're really hoping you don't actually test drive one, though. And they'll spend a lot on disinformation to help make that happen.

[-] Moonrise2473@feddit.it 13 points 11 months ago

They're already selling byd, mg and NIU cars in Europe, and Renault/Dacia is selling a rebranded car previously designed for the Chinese market. Teslas for the European market are made in China

Not sure who's buying a byd Atto for 40k in Europe, but indeed the western brands are sleeping on the wheel doing the bare minimum, leaving a large gap on the market

[-] Chreutz@lemmy.world 4 points 11 months ago

Only Model 3s for the European market are from China. The vast majority sold are Model Ys, and they are made in Germany.

[-] erusuoyera@sh.itjust.works 2 points 11 months ago

Not sure who's buying a byd Atto for 40k in Europe

Me neither, but I reckon a lot of people will be interested in a BYD seagull for 8k.

[-] Granixo@feddit.cl 11 points 11 months ago* (last edited 11 months ago)

I live in Chile 🇨🇱 (South America 🌎), and i can guarantee you that my country has been flooded by Chinese cars in the last year. (Mostly Changan's, followed by BYD and finally Kia)

Plus, our government has made a deal with BYD so that they'll replace all fuel-based public transportation with EVs. 🔌⚡🚌 (Link [in Spanish] down below)

https://www.nexotrans.com/movil/noticia/111003/nexobus/los-autobuses-electricos-de-dos-pisos-de-byd-llegan-a-chile.html

So yeah, there IS a mayor market for China's cheap vehicles (aka developing countries), and i bet that until most vehicles around the planet are EVs, China will be the mayor seller for a few years.

[-] ChicoSuave@lemmy.world 11 points 11 months ago

Koa is owned by Hyundai, a South Korean company. But I see your point in the flood of Asian imports.

[-] fruitleatherpostcard@lemm.ee -4 points 11 months ago

Yeah. China can go fuck itself. Not only does the government suck shit, but the culture of the people since the revolution is horrifically selfish and nasty.

this post was submitted on 15 Oct 2023
62 points (81.6% liked)

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