this post was submitted on 03 Aug 2025
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Updated: 8/1/2025 4:18 p.m. ET: In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries. They said payment processors rejected Valve’s current guidelines for moderating illegal content on Steam, citing Mastercard’s Rule 5.12.7.

“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks.  Payment processors communicated this with Valve, and we replied by outlining Steam’s policy since 2018 of attempting to distribute games that are legal for distribution.  Payment processors rejected this, and specifically cited Mastercard’s Rule 5.12.7 and risk to the Mastercard brand.”

Rule 5.12.7 states, “A Merchant must not submit to its Acquirer, and a Customer must not submit to the Interchange System, any Transaction that is illegal, or in the sole discretion of the Corporation, may damage the goodwill of the Corporation or reflect negatively on the Marks.”

It goes on, “The sale of a product or service, including an image, which is patently offensive and lacks serious artistic value (such as, by way of example and not limitation, images of nonconsensual sexual behavior, sexual exploitation of a minor, nonconsensual mutilation of a person or body part, and bestiality), or any other material that the Corporation deems unacceptable to sell in connection with a Mark.”

Violations of rule 5.12.7 can result in fines, audits, or companies being dropped by the payment processors.

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[–] surph_ninja@lemmy.world 84 points 1 day ago (1 children)

Put simply, we allow all lawful purchases on our network.

As Valve correctly points out, this is a blatant & outright lie. They have cut off any number of legal entities over pressure from politicians or groups. Now they have to own it.

[–] ChickenLadyLovesLife@lemmy.world 19 points 22 hours ago (1 children)

I mean, their own Rule 5.12.7 has that "or" in it, which includes transactions that are fully lawful but "may damage the goodwill of the corporation".

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[–] TheGreenWizard@lemmy.zip 78 points 1 day ago (3 children)

So obviously somebody is lying. I really don't understand why Valve or Itch would be the ones lying about this. My money is on the group of self righteous censorship soldiers with too much time on their hands, and the payment companies. I could always be wrong I though.

[–] rumba@lemmy.zip 31 points 1 day ago (1 children)

MasterCard is so big they don't even know what all their departments are doing. The PR department probably asked a couple of the top level execs if they were pushing for this and they said no so they claimed it didn't happen.

[–] GreenKnight23@lemmy.world 36 points 1 day ago

MasterCard knows exactly what they're doing.

executive leadership is varying degrees of Christian nationalist and trump supporters.

source: me, I know people.

they're blaming it on the middle men

In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries.

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[–] Itdidnttrickledown@lemmy.world 46 points 1 day ago* (last edited 1 day ago) (1 children)

We have seen the same behavior out of the credit card companies before. Its pretty clear that they do pressure companies to remove content they don't approve of. Its censorship and its legal since the companies are not the government. They are just tied in at a high level to the banking industry. Its a good example of how lack of regulation harms both creators and consumers.

It lets a bunch of poorly adjusted individuals force their personal mental problems on us all.

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If nobody takes responsibility, then they should all just agree that this was a big misunderstanding and reinstate the titty games.

[–] NONE_dc@lemmy.world 111 points 1 day ago (3 children)

Collective Shout says it wasn't their fault, MC and Visa say it wasn't their fault, Steam and Itch say it wasn't their fault. Conclusion? No one is to blame! No one did it! What's more, it didn't even happen!! it was all a figment of our imagination!

[–] Microw@piefed.zip 8 points 20 hours ago (1 children)

I mean, PayPal has not denied responsibility so far. Which is pretty interesting

[–] NONE_dc@lemmy.world 9 points 20 hours ago

They must be like the guy who is involved in the mischief but since he is not as visible as the others, he pretends that the issue is not with him to see if he gets away with it.

[–] UltraGiGaGigantic@lemmy.ml 49 points 1 day ago

Gee golly I accidentally dropped internet privacy into the garbage and almost threw it out with the trash. Oops didnt mean to! Silly me.

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[–] darthelmet@lemmy.world 58 points 1 day ago

Gotta love it when companies put something in their legal agreements that just says “we can do whatever the fuck we want.” Is the rest of the wall of text just there to hide that somewhere someone won’t read?

[–] dreugeworst@lemmy.ml 181 points 1 day ago (16 children)

nonconsensual mutilation of a person or body part

I feel like a strict reading of this rule would also put a lot of fighting games, shooters, horror games etc in the not approved category

[–] Simulation6@sopuli.xyz 122 points 1 day ago (1 children)

I think some christian items could also be affected, like the bible. Cane and Able, crucifixion, etc are all in that book

[–] xiwi@lemmy.dbzer0.com 51 points 1 day ago (2 children)
[–] rautapekoni@sopuli.xyz 46 points 1 day ago (2 children)

And circumcision of children.

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[–] ChickenLadyLovesLife@lemmy.world 5 points 22 hours ago

Also encouraging your neighbors to rape your own daughters instead of the visiting angels.

[–] TheBat@lemmy.world 85 points 1 day ago

nonconsensual mutilation of a person or body part

All action movies should removed from streaming.

[–] protogen420@lemmy.blahaj.zone 13 points 1 day ago

it would put circumcision too, but the USA doesn't care

[–] Korhaka@sopuli.xyz 29 points 1 day ago (3 children)

Right now in Rimworld I am sending child soldiers to bring more ammo to the mortars that are busy pounding away at some primitive tribesmen that are angry at me for dumping a few tons of toxic waste on their home or something.

Those that survive the mortar bombardment will be lobotomised and enslaved. If they have enough limbs remaining to be useful to me I will probably use a few of them as slaves and the rest will be sold to the empire. Any that the empire don't want will be harvested for organs and dumped in a corpse pit.

I didn't ask if the tribesmen consented to any of this.

[–] confusedbytheBasics@lemmy.world 5 points 20 hours ago (1 children)

I keep trying to learn rimworld. I drop out of most tutorials some time after building a refrigerator. Any recommendations on how to get further along? This is a game I'll love once I know it but I'm not there yet.

[–] yeather@lemmy.ca 5 points 19 hours ago

Do the relaxed scenario girl and a lower difficulty for an easier time. Drop in a year round grow area, and mountainous area to mine a base into the mountain.

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[–] Duamerthrax@lemmy.world 10 points 1 day ago

Mortal Kombat is gone.

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[–] UltraGiGaGigantic@lemmy.ml 43 points 1 day ago* (last edited 1 day ago) (2 children)

I guess turn the boobs butts and dicks up to 10,000 then. In every game.

Its time for Gordon freeman to do unholy things with a headcrab!

[–] samus12345@sh.itjust.works 25 points 1 day ago (1 children)

Lamar IS fully debeaked, after all... ( ͡° ͜ʖ ͡°)

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[–] merdaverse@lemmy.world 107 points 1 day ago (4 children)

“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks. Payment processors communicated this with Valve

This whole thing reads like a telephone game where nobody wants to take any responsibility.

[–] Passerby6497@lemmy.world 76 points 1 day ago (1 children)

Honestly, I don't care if MasterCard doesn't want to take responsibility. It was their rule and their intermediaries that caused the situation and they did not intervene when valve tried to reach out directly.

They are responsible through action or inaction, no matter how they try to deny it.

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[–] SheeEttin@lemmy.zip 316 points 1 day ago (8 children)

"Nonconsensual mutilation of a person or body part" includes just about every fighter or shooter game. They really want to have COD delisted over this?

[–] yeahiknow3 134 points 1 day ago

To be fair, that would be fucking hilarious.

[–] joelfromaus@aussie.zone 23 points 1 day ago

Unironically, COD getting delisted would probably get mainstream media coverage and legitimate outrage from people who “don’t play video games” but actually do.

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[–] Grizzlyboy@lemmy.zip 139 points 1 day ago (3 children)

I love how this has damaged Mastercards brand much more than anything Valve sells. MC would rather pressure Valve for selling NSFW games, than clean up billionaires buying and trafficking children.

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[–] Kazumara@discuss.tchncs.de 158 points 1 day ago (19 children)

Brilliant, just make your rules vague and force everyone else down the chain to self-censor. Surely this will result in the best outcome.

Fucking mastercard

[–] MentalEdge@sopuli.xyz 55 points 1 day ago* (last edited 1 day ago) (15 children)

It's not even that vague.

Valve basically said: "we are not doing anything illegal".

To which mastercard responded: "yeah but you're making us look bad, so tough".

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[–] CocaineShrimp@sh.itjust.works 199 points 1 day ago (18 children)

I don't think they realize how much worse their brands look now, after starting all this shit...

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[–] PlzGivHugs@sh.itjust.works 112 points 1 day ago* (last edited 1 day ago) (6 children)

Tl;dr: Mastercard says they didn't "force" Valve to remove nsfw games. They just told them that if they didn't remove the games that were complained about by Collective Shout, they'll block them.

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[–] lmmarsano@lemmynsfw.com 24 points 1 day ago* (last edited 1 day ago)

Direct link: Mastercard rule 5.12.7 Illegal or Brand-damaging Transactions

As much as we hate x, airing negative publicity over their attempt to deny responsibility by directly citing back their policy & asking questions might be good.

[–] angrystego@lemmy.world 71 points 1 day ago (10 children)

Isn't every game NSFW? Funny how language works.

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