In Germany, at least im my region, Valentine's Day almost exclusively exists in media, mostly with US origin. Same as with other occasions popularized by it, there are special sales and Valentine's Day specific stuff to buy in supermarkets. But I never talked to anyone who makes a big deal out of it.
Interesting. I guess other countries had it before the US made it popular again.
Of course it's not from the US originally, very few things are. But it's where people know it from around here.
Yes, kind of how Halloween was originally a Celtic celebration, then went to the US and came back.
In Catalonia, the day of lovers isn't Valentine's day but Sant Jordi, in April: https://en.wikipedia.org/wiki/The_Day_of_Books_and_Roses
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