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all this is framed as "driving sales" so let's look at the concrete uses in the article
Yum’s SuperApp, a mobile app for restaurant managers to track and manage operations—Park calls it “a coach in your pocket”—is testing a generative AI boost, he said. Team members can ask the app questions like “How should I set this oven temperature?” rather than turning to training materials or tapping through an app interface.
a search function, for a manual, that can lie to you
Like its competitors, Yum is testing generative AI’s use for customers, such as voice AI for drive-through orders.
giving customers a shittier interface in order to replace workers
The company is also looking into image-recognition AI to count cars and waiting times in a drive-through, as well as digitally linked and managed kitchen appliances, Park said.
surveillance
so, nothing related to increasing sales. they emphasize that angle because it sounds productive, dynamic, aspirational - but there is no such use case for ai as of yet
I remember hating that it was extremely limited but it was kind of available sometimes maybe in the largest metros during the 90s, it made the movie “The Net” feel more real (ordering pizza online).