Make a good fucking game. That’s your job. Get out of the creatives’ way and quit insisting that garbage microtransactions be inserted into everything.
It isn’t hard. Gaming companies were able to do it for decades. It’s the rent-seeking executives who are fucking up the gaming industry the same way they’re fucking up everything else.
That's why you shouldn't thank them for their service with mere words, but with song. A rousing round of God Bless America sung by the entire room is how you properly thank service members. Remind everyone in the audience that if they don't join in, it's because they hate America.