I do care a lot about that. Brands claiming they are pulling out of Russia because they got the moral high ground and/or sanctions just to sneak back in because they still can make additional profit in this market. Especially luxury brands. As long as you are rich, you won't care about sanctions and risen prices. And again the poorest people who are already suffering and are completely powerless politically suffer the most, be it from inflation, drafting, or sanctions. So fuck all those brands for making sanctions even less useful than they are, for catering to the oligarchs who give a fuck about their country going to shit and people dying.

The thing is, while everything is so starkly clear for us here, it's not that black and white for other countries. So yes, India and China will become stronger business partners. And I think even if they will pressure Russia into bad deals, those deals will still be enough to keep Russia somewhat working economically. Whether this economy will be sustainable in the long run or do the country any good prosperity wise doesn't matter. The top 1% couldn't care less about how well the economy does. Do you think Putin or some oil oligarch really cares about inflation or whether millions of Russians can't afford to buy food?

The problem is that the west cannot really go without sanctions, but everyone is fully aware that the rich and powerful have no problem overgoing them. The rich guys will always have access to Gucci. They keep becoming richer. And it is very difficult to impossible to get rid of this problem. While, for them, it is a minor inconvenience, it is a major catastrophe for the broad population. I think even if we tried something like going after the brands as you described ("ban them from doing business in the west if caught dealing in Russia") they will still find a way to not get caught, blame someone else for being sold, pay a fine, continue business as usual in both hemispheres.

Having no McDonald's and a Russian rip off is not the problem here. Believe me, people whine a bit, but they are resilient to these changes. You have to be resilient in Russia because for generations, everything went further south, the more you tried the more so. No one will start a revolution because they miss McDonald's, Palmolive or Ferrero. You whine, accept, and life goes on, just a bit harder and shittier than it was before, again and again, there is no time to care more than that because you have to survive. You know you're absolutely powerless and the best you can do is focus on your little life and make it as bearable and enjoy the little things before it gets worse again.