Buy European
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view the rest of the comments
As an American: you guys eat American chocolate?
I mean there is also a big difference between American brands in the US and the EU. Last time I went to the US, I brought back snickers, Twix, and KitKats. Then I bought the EU alternative and set up a double blinded taste test with my friends.
Without fail we all immediately were able to tell them apart. The American version was chalky and tasted like pure sugar. The EU version, albeit also nowhere near Tony quality and still very sweet, was much higher quality and you could taste the individual components of the candy. It was not just a sweet punch in the face.
I worked in a Nabisco factory a decade ago in the US making Oreo.
They've consistently looked for cost cutting measures to reduce the amount of cocoa powder (expensive input) put into the product. What happened when I was there was they would look for a new vendor that would offer stronger cocoa flavor profile per kg and then use that as a justification to cut the amount of cocoa powder in the product. To mask it they would amp up the sweetness.
In a blind test, a normal people can't tell the difference year to year, but if you compare it to what it was ten years ago, there would be a noticeable difference.
As to the last paragraph. Totally right that we don't notice the gradual change right away, but I don't think I'm alone in thinking everything just kind of tastes like shit now. Everything. Produce isn't good, meats aren't good, groceries are completely fucked. The entire food industry has been tinkered with by greedy bastards for so long it's just all garbage now.
Twix is British.
@Aux @neo2478 it might have started in the UK but it's owned by Mars and I'm pretty sure they sell a US one
@Aux @neo2478 KitKat was also British (Rowntrees) but it's now Nestle except the US where it's Reese's (Hershey's)
TIL itโs Mars. The point still stands though.
I'm not american or european, but yeah. They don't ship here (nor any other ethical alternatives) so sadly i'm stuck with stuff like pepsico and nestle. I try to abstain as much as possible.
Why not? It tastes fine. My main problem is how they use forced labor to source the cocoa; which in this case chocolonely is the exception. Even european companies (like nestle) still suffer the same issues.
Though i'm biased since as i said, we mainly only have pepsico and nestle so i don't know how "proper" chocolate in your guys's opinion tastes.
We do have pretty decent chocolate here, but it's not any of the major brands. I grew up eating Hershey, which is pretty bad (but it kind of has a special place in my heart - nostalgia and all that).
No
That rancid stuff? No ty
Fair question! Europeans eating American chocolate when they have access to the best in the world is kind of bizarre
It's all African chocolate anyways. All cocoa used worldwide comes from West Africa.
I'm not sure how your point is relevant.
It's certainly not just raw cocoa, it's so much more.
I was just joking around ;)
(But what one can say is that there is a problematic practice in that whole industry since they all ship cocoa to other continents to combine it with so much more stuff to make chocolate. I'd love to buy fully African-produced chocolate, but it simply doesn't exist)
Bibamba Chocolate in Denver is locally produced and grown on the owner's farm in Cameroon
We do have some excellent chocolate here. Just that the big brands aren't very good.
I always identified American chocolate with a stronger taste of butyric acid, which made it less appealing to me.