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The NWT government and city of Yellowknife are describing in tweets, Instagram messages etc. how to search key evacuation information on CPAC and CBC. The broadcast carriers have a duty to carry emergency information, but Meta and X are blocking links.

While internet access is reportedly limited in Yellowknife, residents are finding this a barrier to getting current and accurate information. Even links to CBC radio are blocked.

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Currently, private broadcasters and cable carriers have an obligation under their governing legislation to carry information in designated public emergencies. In return for their monetization of their platforms, they have a legal obligation to carry news and information without charge in such situations.

In the US, there is a similar emergency broadcast system.

As well, during the pandemic emergency, most private news sources took down their paywalls so that the public had the opportunity to get a diversity of news sources.

Contrast this with Meta, which is refusing to unblock links during the emergency, saying that people can just go directly to government websites. This runs directly counter to good emergency communications practice which is to get information to the places people usually look for it.

Meta is not being asked to do more than other carriers in a public emergency, but is refusing to back down, even though it is currently not subject to any tax penalties for monetizing the content provided by Canadian news sources.

Meta has built up an ecosystem where local news clients are dependent on its platform. Around Yellowknife, this includes Indigenous language news provided by CBC the public broadcaster and private internet broadcaster Cabin Radio. Both are using other distribution but many users are habituated to accessing these via Facebook.

this post was submitted on 18 Aug 2023
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