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Paramount Plans to “Optimize” Content Spend Around Audience Segments in Rethink of Streaming Strategy
(www.hollywoodreporter.com)
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this post was submitted on 08 Aug 2023
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‘Not too much’ is a risky strategy when the other major players like Max are doing their best to lower the churn rates on subscriptions.
Sadly, it makes business sense - scientifically calculate the absolute minimum amount of content that will keep people subbed, and make that.
They seem to think that they have enough other content to keep Star Trek viewers subscribed even if they reduce the Trek coverage in their schedule.
I can’t say we are tempted at all to trade Paramount+ Canada for CTV sci-fi channel, but we have an option most others do not.
We might be seeing the early stages of the strategy with the next SNW - LD gap. Three weeks might be the exact amount of "dead air" that people will tolerate, since it's just shy of one billing cycle.