In my culture, it is almost weird for men to have feelings. Everybody knows that men aren't emotionless machines, but they sometimes forget that. So you can guess that hugging a man as a man is somewhat weird. Before COVID, it was common to give handshakes; after that, pretty much every interaction stopped. Yes, I would really wish that it became more socially accepted. Because I think, When everybody interacts on a physical level, people will be less tense and more relaxed.
Edit: Well I need to correct myself, I think it is not really a social problem, but it rather is a me problem. I'm not very comfortable with touching somebody so it could be that I've been ignoring those interactions for years.