Or you can use any of these solutions:

• Android
  • LibreTube
  • NewPipe
    • NewPipe x SponsorBlock
    • BraveNewPipe
  • Grayjay
• iOS
  • Yattee with this guide
  • (Adding Piped/Invidious website to Homescreen)
• Web
  • Piped
  • Invidious
  • ViewTube
  • (Tubo)
• Desktop
  • FreeTube
  • (Using any of the web solutions as PWAs)
• TV
  • Android TV
    • SmartTubeNext
  • Apple TV
    • Yattee with this guide

'rightfully' is doing a lot of lifting here.

Or you update your uBlock Origin blocklists and declare YouTube the war.

I'm willing to pay for content.

I'm not willing to give Google money, or any proprietary solutions.

I judge adverts to be a waste of limited human life. I hope that industry can change.

Aww. Are the greedy megacorporations upset that consumers are being greedy in return? Poor megacorporations. :c

well i for one ain't paying shit to google, nor am i watching any ads 👍

This is why Google has been using their browser monopoly to push their "Web Integrity API". If that gets adopted, they can fully control the client side and prevent all ad blocking.

Still haven't gotten any on Firefox with Ublock Origin. The usual explanation is that it rolls out in stages, but I've nothing weeks later.

I will never watch 20 ads in a 15 minutes video, it's worse than television.

Make it a reasonable number of ads and I might consider it

Some youtubers are so greedy it's unreal, you barely see the red line because it's way too filled with yellow spaces

Kinda glad my uBlock Origin is still working.

This should be illegal, actually in Europe it's about to be...

Who could have POSSIBLY seen this coming?

Enshittification must be stopped

If some day I cannot block ads on YouTube I'll go to Patreon or any other platform that gives creators a real share of what I'm paying. Google will not see my money.

*you pay YouTube for the content they didn't make or they turn the thumbscrews.

Unpopular opinion: this is a good thing.

(Waits for down votes... )

This is healthy for the ecosystem, it makes it possible for other video platforms to compete, and be sustainable. Google providing the loss leader in video streaming makes it difficult for other platforms to exist, and sustain themselves, because they don't have Google's war chest.

So it's going to be a difficult transition, but now there is wiggle room for other platforms to exist. And with 1 gigabit, and 10 gigabit home internet connections becoming more common globally, we have options for more interesting gorilla distributed video streaming.

Yeah, no.. it's already overpriced.

Paramount + £6.99 Netflix £10.99 (standard) Youtube £12

Makes no sense.. they don't have anything like the production overheads. Stuff like Star Trek and Stranger Things are expensive. '10 greatest cat videos' is not.

uBlock Origin and ReVanced users: I missed the part where that's my problem.

why is everything being enshittified this year? :(

Get fucked Google. Glory to the adblockers.

happily continues using uBO and Firefox

The way Google is starting to abuse its position of power to crackdown on its users, its really comes to show the cracks in its armour.

It's the beginning of the end for Google.

Long live open source software!

The stupid thing is that they could have approached this in a much less dickish manner. Seriously. First, they are making money off us as it is with their demographics and the fact they are not utilizing this cash cow as before means they have gotten too greedy for their own good, or mismanaging funds which is a completely unrelated problem. Long ads, unskippable ads, expensive premium. This is the beginning of the end of something they used to offer as free, resting on their laurels as a monopoly, like the airline industry. When they are now practically forcing the cobra effect. Eventually, it will get so silly, it will go the way of the dod like Angelfire. AOL, and Geocities. Or, soon, Netflix.

I would have started it similar to Patreon, like, "by donating $1/mo, you can support artists like this," and incentivize the publishers with monetary gain and higher search results. Nobody is gonna miss $1 or $12/year. You multiply that by millions of viewers, that's millions of dollars on top of their demographics. Second, they could have had a 5 second bumper, similar to PBS, like "This and other find content is brought to you by Exxon and the Chubb group" or whatever. Five seconds. Front and back. Not enough to cause outrage. Skippable, but not so annoying, everyone skips.

mine went from 17 AUD to 33 AUD.

what a bunch of greedy assholes.

I was paying for it for years. But now I'll go out of my way to not pay for it. No doubt a lot of people will too.

If ads werent accompanied by malware, scams and right wing propaganda farms I might have considered not blocking them but as it is, no.

More enshitification.

Or you just continue to block the adds.

I think I will do neither of those things instead.

I will be stone cold dead before I pay a single dollar/euro to Google for THEM to harvest MY DATA to resell.

.

Or how about I continue to use uBlock Origin and do neither.

The worst part of it is that they are still driving up the cost by bundling YouTube music.

They've been also serving ads for YouTube premium as well recently

My guess it that it's to rope in people who don't use adblock

They've already calculated, how high and in how many increments, they can rise their prices, while still coming out ahead. For every country specifically.