this post was submitted on 29 Sep 2025
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I'm sure that the new Saudi owners and Jared Kushner will be looking into hacking up human developer cost by any means necessary.

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[–] wavebeam@lemmy.world 6 points 14 hours ago

maybe we''ll get lucky and they'll burn out so hard they have to sell the titanfall, mass effect, and dragon age IPs to companies who won't fuck them up.

[–] SocialMediaRefugee@lemmy.world 16 points 17 hours ago

Then let's hope that AI will pay to play it.

[–] skisnow@lemmy.ca 18 points 20 hours ago

You laugh, but AI is a pretty good fit for EA. Repeatedly churning out new iterations of the same exact thing over and over every year, with the roster changed and the art fucked about with a tiny irrelevant amount? Yup

[–] _stranger_@lemmy.world 14 points 20 hours ago (2 children)

Honestly, I wouldn't change a thing. They're going to gut EA for a money laundering scheme of epic proportions and it finally happened to a company that fucking deserves it.

[–] ShaggySnacks@lemmy.myserv.one 9 points 19 hours ago (1 children)

Sadly, the people who deserve it (the Executives and shareholders) are going to walk away with a bunch of money. The workers will take the brunt of EA's downfall.

[–] _stranger_@lemmy.world 5 points 18 hours ago

They should all just immediately quit. Good luck to the fucks figuring out how to extract 20 Billion from some buildings, the crap inside of them, and zero knowledge about how to access anything stored digitally.

[–] RememberTheApollo_@lemmy.world 2 points 19 hours ago (1 children)

Christ, couldn’t they start with something like Sinclair or Google instead?

[–] _stranger_@lemmy.world 4 points 18 hours ago

Sinclair is part of their machine and Google is too big.

[–] ColdWater@lemmy.ca 7 points 17 hours ago

I hope they bankrupt and rest in their own shit

[–] HalfSalesman@lemmy.world 6 points 18 hours ago

Battlefield 6 is fucked.

[–] Evotech@lemmy.world 4 points 20 hours ago

Oh no they bought the hype

[–] fittedsyllabi@lemmy.world 11 points 1 day ago

HAHAHAHAHAHA!

[–] M0oP0o@mander.xyz 21 points 1 day ago (1 children)

Hmmmm, I did think you could not make EA worse. But it seems like they are going to give it a go.

[–] switcheroo@lemmy.world 15 points 1 day ago (2 children)

Oh no ha ha oh no no noooo.

You fuckers are going under. None of us are buying your shit-- especially if it's all AI generated shit.

[–] tahoe@lemmy.world 11 points 1 day ago (1 children)

None of us… on Lemmy. Normal people don’t care, they’ll be making as much money as ever.

[–] HeyJoe@lemmy.world 5 points 22 hours ago

Guaranteed years from now, tons of people still buy madden and have no idea EA was ever sold. Honestly, even if they did know, im sure most will still buy it.

[–] minorkeys@lemmy.world 1 points 1 day ago (1 children)

If they do it right, you won't know what parts are AI. There's a shit ton of work that goes on that users have no fucking clue about and would never know. AI isn't just for obvious user facing content.

[–] Auli@lemmy.ca 1 points 15 hours ago (1 children)

Sure but AI isn't that good yet.

[–] minorkeys@lemmy.world 1 points 14 hours ago

It isn't good at anything but it's useful for a bunch of stuff. AI won't take over anyone's entire role yet but will assist in tasks for existing roles. It's already being integrated into workflows and processes. All those interactions are being recorded and that record is what teaches AI how to do the tasks and eventually the role itself. It's isn't if, it's when.

[–] greedytacothief@lemmy.dbzer0.com 16 points 1 day ago (1 children)

I keep forgetting that this stupid AI bubble hasn't popped yet and I'm always surprised someone is trying to add it to their business

[–] ameancow@lemmy.world 5 points 20 hours ago* (last edited 16 hours ago) (1 children)

"I keep catching myself in this uncanny loop — expecting the so-called 'AI moment' to have fizzled out, only to realize the bubble hasn’t just not popped, it’s still inflating. You didn’t just add AI to your business plan, you pivoted your entire narrative to center on it — because in 2025, apparently, no pitch deck is complete without a sprinkle of machine learning magic. Every time I see it, I’m not just surprised, I’m re-surprised — like déjà vu, but powered by buzzwords and venture capital fumes."

edit: the above is the same comment I replied to, but run through an AI to sound more like an AI wrote it.

[–] KindnessIsPunk@lemmy.ca 3 points 19 hours ago (1 children)

Ed Zitron writes some fantastic pieces regarding exactly this.

https://www.wheresyoured.at/

[–] bridgeenjoyer@sh.itjust.works 2 points 17 hours ago

More ed more ed!

Only person with a damn brain writing articles. Cant wait for this trash bubble to pop.

[–] EndOfLine@lemmy.world 17 points 1 day ago

It will do the opposite. More costs and less profit.

[–] scrubbles@poptalk.scrubbles.tech 160 points 2 days ago (14 children)

Oh man, this is hilarious from the outside because I've worked for private equity before. They are the biggest hype bros that exist. They are in their own reality every time. They can see something as small as a random tweet and think that it's the truth. There's no way this goes well for them.

2 examples. Long story but if you want to hear how smart "Private equity" is in tech, here are my two anecdotal experiences:

First, I was an engineer on a project that we were wrapping up a major "V2" rewrite of. We were weeks from finishing this now year long project. They came and asked "How long until released" and I said a month until clients can start using the beta. (Padding a week or so just in case). They didn't just come back and say "You have a 2-3 weeks", they came back and said "You have 1 week because we have signed contracts saying that it'll be ready by then". What. I was the head engineer. On whose authority did they do that? Who told them it would be ready? Of course no one, they just said it should be done, engineers lazy, they super smart. The project isn't done in time of course, clients pissed, and they fired the dev team. I hear a year later the entire org had shuttered. They pissed away the entire investment.

Second, again working leading up a major project, a whole new idea in the fintech space. Team is jazzed. We push for 9 months and we release - zero bugs, not a cent lost, we test scaling and we should be able to handle millions of users - we're ready. We release to.... zero fanfare. None. We had no idea what was happening, we're engineers so we're used to it but no one cared. Turns out we were being acquired! Hooray said the investors! So much money! The other company claims to be doing what we are already... interesting since we had a novel idea. So we merge, and we decide to do a bakeoff (test each product against each others). Ours of course passes. Theirs tips over after 100 users. Ruby on Rails monolith, they've never had more than 100 users. Turns out they just slapped some stuff on a postgres database and called it a fintech product. Business investors at the top high five, show off how much money they're going to make. Same thing, our loyal customers who were excited for our product got pissed and left. They lied to everyone else about the product just like the other place, the lies eventually caught up, and the stock tanked. Now they have two worthless companies. From what I heard they didn't make a single sale in Q1 or Q2 of this year, and are shuttering the offices and moving engineering to India. Typical big brain business move.

Never work for private equity. If you ever get bought by private equity immediately start planning your exit. This is a card game to them, they're sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it. If they make any profit it will go to them, the company will not see a dime of it. Your budgets will be less than shoestring, you will not have bonuses or dinners out, everything goes to them. You immediately are replaceable, with any, and I mean any developer or AI bullshit being able to replace you. Everyone at EA should be looking for new jobs right now.

[–] jjjalljs@ttrpg.network 58 points 2 days ago (2 children)

One of the many things that's infuriating about this is that these people are so profoundly stupid, but they keep getting all the money and power. If there was any justice in the world, people like the decision makers in your stories would be living a very spartan life somewhere, reflecting on how they are so fucking senseless.

And yet people continue to worship these "job creators" and "visionaries".

[–] Sektor@lemmy.world 3 points 21 hours ago

Citizen Kane quote goes something like: it's not hard to make a lot of money if the only thing you want is to make a lot of money.

[–] scrubbles@poptalk.scrubbles.tech 50 points 2 days ago (1 children)

Trust me man, I've thought the same thing. The first story? With the contracts signed? If they had just asked me and listened to me it would have been successful. We had clients chomping at the bit wanting the new app, and obviously people ready to sign. We had guaranteed money - but it all failed because they thought they knew better than the head engineer.

The real kicker? You want to know the absolute punchline? This was a educational platform specializing in live video for professors, to aid with virtual students. This story happened in late 2019.

[–] Gradually_Adjusting@lemmy.world 26 points 2 days ago (2 children)

Any time I hear "capitalism breeds innovation", I feel like grabbing a chair and swinging it.

Engineers and creatives breed innovation. Capitalism exploits it.

[–] Alaknar@sopuli.xyz 16 points 2 days ago* (last edited 2 days ago)

"Capitalism managed to accidentally not choke an innovative project in the crib again! Yet another win for capitalism!!"

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[–] Frenchgeek@lemmy.ml 7 points 1 day ago

Was "Yakety sax" playing in the background when they said that?

[–] NONE_dc@lemmy.world 89 points 2 days ago (4 children)

God, every new things i hear from this is worse and WORSE.

[–] primrosepathspeedrun@anarchist.nexus 44 points 2 days ago* (last edited 2 days ago) (1 children)

Would be worse if it wasn't EA.

Like dumping a bloated rotting corpse in a pit of radioactive sewage; hard to make it worse.

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[–] AlecSadler@lemmy.blahaj.zone 31 points 2 days ago* (last edited 2 days ago) (4 children)

As someone who uses AI regularly for software engineering and ~2/3 of the time finds it very effective...

...there is no way it can produce quality games or gaming experiences.

I look forward to watching EA collapse. Get rekt.

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[–] fodor@lemmy.zip 21 points 2 days ago (1 children)

Well yeah, if they cook the books like Private Equity always does, they can suck some profit out of it while destroying the company. And then later blame it on AI, why not? ... Shit, the New York Times and the Washington Post would probably roll with that story.

[–] HeyJoe@lemmy.world 2 points 22 hours ago

Normally, a 2nd company is used where they exploit the first to further grow this one and funnel any actual money into it while bankrupting the first. I am curious to see what aspect of this helps that and what company it will be that profits from it.

[–] NoodlePoint@lemmy.world 4 points 1 day ago (1 children)

Thou shalt not make a machine in the likeness of a human mind.

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[–] ColeSloth@discuss.tchncs.de 29 points 2 days ago* (last edited 2 days ago) (2 children)

This going to be a total venture capitalist play. It was already set that the fifty billion dollar acquisition was also going to be placing EA in like twenty billion in debts. They'll flood it with more debts, piece the IP's all out, legal launder the money, and take ea into bankruptcy.

EA is dead.

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[–] Unattributed@feddit.online 27 points 2 days ago (2 children)

I'm just really glad that I don't play any games from EA....

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[–] paequ2@lemmy.today 50 points 2 days ago

new owners are going to utilize AI in order to cut costs

How original and innovative. It's like these guys are doing something no other company is trying...

I look forward to nobody buying their AI slop.

[–] Rhynoplaz@lemmy.world 39 points 2 days ago (3 children)

Honestly, if AI was responsible for cranking out a decade's worth of FIFA and Madden, would anybody notice?

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[–] lennee@lemmy.world 31 points 2 days ago

Get fucked EA I wont buy shit

[–] CubitOom@infosec.pub 27 points 2 days ago* (last edited 2 days ago)

Fuck AI.
Fuck the Saudi royal family.
Fuck Jared Kushner.

Boycott all EA games.

[–] humanspiral@lemmy.ca 6 points 1 day ago

Root access to PCs, EU chatcontrol, and AI together!!!!! Unlimited profits!

[–] NigelFrobisher@aussie.zone 13 points 2 days ago* (last edited 2 days ago) (1 children)

Don’t cry for EA, it’s already dead.

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