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submitted 6 hours ago by MicroWave@lemmy.world to c/news@lemmy.world

A federal rule banning fake online reviews is now in effect. 

The Federal Trade Commission issued the rulein August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

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[-] FrowingFostek@lemmy.world 6 points 1 hour ago

I've said it once and I'll say it again. I love the work Lina Khan is doing. Its going to be so sad when Kamala gives her the boot :(

[-] Entertainmeonly@lemmy.blahaj.zone 1 points 7 minutes ago

Why would Harris give her the boot? Khan was placed in position by Biden.

[-] Flocklesscrow@lemm.ee 24 points 3 hours ago

Awesome, now make them criminally liable.

Corporations are people, no? Throw them in prison.

[-] mindaika@lemmy.dbzer0.com 5 points 1 hour ago

IMO, corporate punishments should work like that: steal a little from someone? Lose 90 days of profit. Steal a lot? Lose a couple years of profits. Kill someone? Lose 20 years of profits

[-] Entertainmeonly@lemmy.blahaj.zone 1 points 2 minutes ago

Jailing CEOs works better only because money is easy to manipulate. Loosing 20 years of profit just means bankruptcy. Make a new name new company buys all assets of bankrupt at fault company and nothing but the name changes. I'm with the idea that if companies have personhood than the person in charge is responsible for harm that personhood does.

[-] grysbok@lemmy.sdf.org 1 points 1 hour ago

I just got a can of diet Coke in exchange for a 5-star review of a local eatery. I legit like the eatery, but would not have left a review without the bribe.

Is that a legit review or a fake one?

[-] masterofn001@lemmy.ca 16 points 3 hours ago

They can do it for reviews, why not news?

[-] ayyy@sh.itjust.works 5 points 2 hours ago

The constitution is pretty clear about the power of government to regulate commerce, and is also pretty clear that the government can’t regulate most speech.

[-] masterofn001@lemmy.ca -1 points 1 hour ago

Are fake review not speech?

[-] ayyy@sh.itjust.works 5 points 1 hour ago

The “everything is speech” argument has been hashed out for centuries, and is a variation of reducto ad absurdum. It’s the same bullshit argument that has allowed unlimited bribery in politics because money is speech.

In this case, reviews are a form of marketing in aid of a sale, which is commerce. In that sector, there is no “free speech” because the constitution allows regulating most commerce. It’s the same as how you can’t sell a sugar pill that claims to enlarge your genitalia and clean your bedroom.

[-] ofcourse@lemmy.ml 1 points 1 hour ago
[-] masterofn001@lemmy.ca 1 points 1 hour ago

Does TV make money?

[-] MehBlah@lemmy.world 5 points 3 hours ago

What is going to happen? Will the FTC police gonna come and cart them away? No, it will continue and nothing will happen. FTC enforcement is just a few law suits away from being just like the SEC's enforcement. The SEC can't enforce anything these days without a long drawn out court battle.

[-] KoboldCoterie@pawb.social 53 points 6 hours ago

allows the agency to seek civil penalties against those who knowingly violate it.

I hate that wording. Ignorance of the law isn't a defense, unless you're a corporation, apparently.

It also looks like this doesn't address the practice of offering incentive for actual purchasers to leave positive reviews.

[-] mindaika@lemmy.dbzer0.com 2 points 1 hour ago

It’s also pretty much impossible to prove, which of course is the point. The government exists to protect corporations

[-] FundMECFSResearch@lemmy.blahaj.zone 11 points 4 hours ago* (last edited 4 hours ago)

Anyways my brother works for the FTC. With the current funding, they take thousands of complaints before they even look into something. It’s effectively useless as only the most publicised cases get any enforcement and the fines are tiny. And he says it was twice as bad before Biden.

[-] FPSkra@lemmy.world 35 points 5 hours ago

That's not what knowingly means in this context. Knowingly refers to the level of intent required to pursue charges, not whether they knew there was a law against it.

In this case it requires the government to show that the person intended to leave a review and/or testimonials that misrepresent that they are by someone who does not exist.

[-] tiefling@lemmy.blahaj.zone 5 points 4 hours ago* (last edited 4 hours ago)

That's not true, ignorance of the law is also a valid defense for police officers violating people's rights 🙄

[-] ryathal@sh.itjust.works 2 points 2 hours ago

It's more than a defense, it's actually a benefit for police. Attempting to enforce rules that don't exist still count as valid pretext if they find evidence of actual crimes.

[-] xmunk@sh.itjust.works 13 points 5 hours ago

The wording is a bit ambiguous but I'd read that as "intentionally" rather than "with knowledge they're violating the law"... it definitely could have used a good copy editor though.

[-] ogmios@sh.itjust.works 9 points 5 hours ago

They'll just outsource it to foreign "reputation management" firms and pretend they had no idea what was happening, like how Coke got away with murdering union members in a foreign country.

[-] thefartographer@lemm.ee 1 points 4 hours ago

Holy shit, killercoke.org goes fucking hard

[-] brbposting@sh.itjust.works 3 points 3 hours ago

Interesting

This post sponsored by PepsiCo

[-] PugJesus@lemmy.world 28 points 6 hours ago
[-] mosiacmango@lemm.ee 12 points 5 hours ago

Give me 10 Lina Khans and I'll give you the world.

[-] FlyingSquid@lemmy.world 8 points 5 hours ago

I wish she was the one running for president. Maybe in eight years if we're lucky and have Harris. And/or legal elections in four.

[-] spankmonkey@lemmy.world 16 points 5 hours ago

The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.

Oh good, glad they didn't ban obvious joke ones people post for free, like the top reviews for the 50 gallon barrel of lube.

[-] _haha_oh_wow_@sh.itjust.works 9 points 6 hours ago

Better than nothing but it also seems like it might be kind of difficult to prove the company allowed it knowingly.

[-] FPSkra@lemmy.world 6 points 5 hours ago

It prevented reviews and testimonials that misrepresent that they are by someone who does not exist. Fairly easy to prove. If they catch an individual posting a review while posing as anyone but themselves, It's a done deal.

[-] TimLovesTech@badatbeing.social 3 points 5 hours ago* (last edited 5 hours ago)

Well if you take a company like Amazon they know everything about you already, including if you actually purchased the item you are reviewing. And that should be a simple first "hurdle" for a reviewer to be legit. They already have a way of sorting them out and labeling them in place. So I would assume this means if you don't have that label your review doesn't go live. They can then add more qualifiers to prove they know the reviewers are real, since this seems to put the onus of proof on the company not that FTC.

Edit - some words

[-] bluGill@fedia.io 1 points 4 hours ago

It is possible I bought the item at my local warmart though and then review it on amazon. I don't know if anyone does that, but it is possible.

[-] ayyy@sh.itjust.works 1 points 1 hour ago

I find that Amazon allows me to do that for good reviews, but whenever I leave a bad review for something I bought somewhere else the review disappears.

[-] EleventhHour@lemmy.world 2 points 5 hours ago* (last edited 5 hours ago)

In this context “knowingly” means “intentionally”, not that they knew there was a law against it.

An entity is in violation if they knowingly commit the act, not that they knowingly broke the law.

[-] _haha_oh_wow_@sh.itjust.works 1 points 1 hour ago

Yes, I understand (ignorance of a law is no defense at least in the US) that but it still may prove difficult to actually prove.

[-] SoupBrick@yiffit.net 4 points 6 hours ago
[-] ogmios@sh.itjust.works 0 points 5 hours ago
[-] Ledivin@lemmy.world 8 points 5 hours ago

You're right, we should just leave it as being legal 🙄 that's so much better

[-] andrewta@lemmy.world 4 points 4 hours ago

Why do people do what you just did?

He says this won’t work.

And somehow you jump to “then we should just leave it as being legal”

He didn’t say we shouldn’t try something just that this might not be the best implementation.

[-] nnullzz@lemmy.world 2 points 3 hours ago

It’s bound to happen when sarcasm is met with sarcasm.

[-] citrusface@lemmy.world 8 points 5 hours ago

It's a start, we could still have nothing. FTC is doing the Lord's work right now.

[-] mindaika@lemmy.dbzer0.com 1 points 1 hour ago* (last edited 1 hour ago)

Agreed.

Insofar as the Lord doesn’t actually do anything, but millions continue to fawn over him because he said maybe someday eventually he might

[-] ayyy@sh.itjust.works 1 points 1 hour ago

Hmm, the same Lord that created all the fake reviews in the first place?

this post was submitted on 22 Oct 2024
324 points (99.7% liked)

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