So the fucking Cracker Barrel rebranding thing happened. I'm going to pretend this is relevant here because the new logo looked like it was from the usual "imitating Apple minimalism without understanding it in the least" school of design. They've confirmed that they're not moving forward with it, restoring both the barrel and the cracker to the logo, so that's all good. That's not what I want to talk about.
No, what's grinding my gears is the way that the rollback is being pitched purely as a response to conservative "antiwoke" backlash, and not as a response to literally nobody liking it. This wasn't a case of a successful crusade against woke overreach, this was a case of corporate incompetence running into the reactions of actual human beings. I can't think of a more 2025 media dynamic than giving fucking Nazis a free win rather than giving corporate executives an L.