He does not 'got a little Captain in him.'

Apropos of nothing, but I feel like hes from the same super hero universe as the Bounty lumberjack and the Mr. Clean guy.

Redrum. RedRUM. REDRUM.

This can't be real, it's so bad. Is the sword just clipped to his hand?

When you loose access to your 1000+ hour account and have to start over.

Don't worry they probably will be fired soon anyway

Theory: they wanted to reduce label printing costs by reducing the color palette to three distinct colors... Still could have done a better job with the logo, though.

Joel Haver vibes.

From Assassin’s Creed: Black Flag to Pringles

Why did they turn him into the Tampa Bay Mascot Bucco Bruce?

I plan to play my preview of Ironsworn: Sundered Isles this weekend and you bet your ass that the OG Captain Morgan graphic is going to be one of the NPCs at some point.

Good NPC (mentor?) or boss fight?

It's probably part of an ongoing trend. There's been sort of a renewed interest in legacy branding in some parts of the brewing world. I would say Miller kind of kicked it off 10 years ago when they rebranded Miller Lite using an updated version of their 1973 can. It was very successful. I actually did a marketing study on it for a project at work around that time.

Since then, several old beer brands have been resurrected. Hamm's, Heileman's Old Style, PBR, just to name a few. If you start seeing Fallstaff at your local liquor store, you'll know we've come full circle.

Could have been worse - if they'd decided to redesign him in the 90s he would have just been a series of interlocking ovals, which was the style at the time.

"Business casual" is really getting out of hand.

This is why I prefer Admiral Nelson's rum.

Also because it's quite a bit cheaper.

Checking the important things - Sailor Jerry looks like it's still the same. Can't tell if the pinup girl is still on the inside of the label though.