this post was submitted on 20 May 2025
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The video game industry has made the jump to $80, first with Nintendo and Mario Kart World, then with Microsoft and its price hike announcement that will kick in this holiday season. Could Borderlands 4 follow suit?

Publisher 2K Games and parent company Take-Two have so-far remained vague on whether they will go to $80, and Randy Pitchford has insisted the decision is out of his control. But, responding to one concerned fan on social media, Pitchford set the cat among the pigeons by saying that if you’re a “real fan, you’ll find a way to make it happen.”

Here's the exchange:

"Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher."

And here's Randy Pitchford's response:

"A) Not my call. B) If you're a real fan, you'll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."

As you’d expect, Pitchford’s comment has sparked a vociferous response.

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[–] Mongostein@lemmy.ca 10 points 1 day ago

I got the first 2 free with GwG (RIP) and the 3rd for $12 on sale.

Guess I‘m not a real fan.

[–] endeavor@sopuli.xyz 8 points 1 day ago (1 children)

If they still like the series past the second, then its lack of taste tax.

[–] prole@lemmy.blahaj.zone 3 points 1 day ago

The writing is so cringe that even thinking about it is annoying me and I haven't played a BL game in over a decade

[–] Kissaki@beehaw.org 7 points 1 day ago (1 children)

My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.

What is 80$ in 1991 worth today? calculateme says 190$ adjusted for inflation (in 2025).

What about the minimum wage? dol.gov says $4.25, or $10.08 adjusted for inflation. Since 2009 it's $7.25.

7.25/10.08 = 0,72 or 10.08/7.25 = ~1,40

80/60 = 1.33

So we have a decrease in minimum wage by 30%, but an increase of product price by 30%.

Is this correct? Does that make it 60% more expensive than his personal analogy from 1991?

Man, the two-sided percent reference point is confusing.

[–] Tiptopit@feddit.org 5 points 1 day ago (1 children)

I guess a better way to compare this, is the time you needed to work for the product.

So in 1991: 80 $ / 4.25 $/h = 18.82 h

In 2025: 80 $ / 7.25 $/h = 11.03 h.

[–] FurryMemesAccount@lemmy.blahaj.zone 4 points 21 hours ago* (last edited 21 hours ago) (1 children)

Don't forget that today, people have less spare money due to skyrocketing housing costs and various other fixed expenses...

[–] Megaman_EXE@beehaw.org 4 points 21 hours ago

Greedflation on necessities like food, utilities, housing etc etc.

[–] algorithmae@lemmy.sdf.org 3 points 1 day ago

Good job Nintendo, you opened the $80 floodgate

[–] st3ph3n@midwest.social 66 points 2 days ago (7 children)

Careful what you wish for, Randy. 🏴‍☠️

[–] samus12345@lemm.ee 2 points 1 day ago

Have to wait a year or so for Denuvo to be removed.

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[–] ZeroHora@lemmy.ml 29 points 1 day ago* (last edited 1 day ago) (8 children)

My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.

The classic CEO fanfic... They also learn everything they need to be a successful businessman by selling lemonade in a stall

You just ask for 🏴‍☠️ at this point.

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[–] Butterbee@beehaw.org 38 points 1 day ago (1 children)

Borderlands 3 felt like getting mugged by Randy Pitchford for 20 hours. I'm not a real fan.

[–] Akasazh@feddit.nl 2 points 1 day ago* (last edited 1 day ago)

I've only ever bought the first one, got the rest for free. I generally like the gun play idea but my interest always fizzles out due to the 'humor' and getting caught in a too high level well... Level and deciding to give up.

[–] dax@beehaw.org 16 points 1 day ago

Yanno, I have always loved borderlands, but randy pitchford is an absolute fucking tool.

I even bought one of the diamond editions that came with a physical damn loot crate and tons of goodies with BL3, so it's not like I'm not a fan. But still, how fucking stupid do you have to be to say it like this? What a stupid jackass.

[–] hornedfiend@sopuli.xyz 16 points 1 day ago (1 children)

guess i’m not a real fan then. will wait for it to be 70% off and be a real fan for less. thanks!

[–] Oka@sopuli.xyz 2 points 1 day ago

100% off :)

[–] zymagoras777@lemm.ee 18 points 1 day ago (1 children)
[–] SilverCode@lemm.ee 12 points 1 day ago (1 children)

Exactly, you will find a way to make it happen

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[–] sp3ctr4l@lemmy.dbzer0.com 12 points 1 day ago* (last edited 1 day ago)

Fuck off Randy, you creepy, pedo fucking hack.

We'll just wait for your dumb ass to leave another flash drive in another bathroom you're getting a BJ from one of your marks in, again.

And hey Randy, if you can get all the media headlines to include the word 'exonerated' in the headlines which describe your completely confidential settlement reached outside of a courtroom, I can make shit up too.

Fuck this fucking hack.

[–] fakeplastic@lemmy.dbzer0.com 25 points 1 day ago (1 children)

I've never even paid full price for a game since it went to $70.

[–] djsaskdja@reddthat.com 2 points 1 day ago

Same here. I refuse to do it. Even for a game I’ve been really eagerly anticipating. I’ll wait a few months for even a small sale now. Usually a good amount of bugs have been patched out by then anyway.

Hope y'all enjoy the video game crash of 2026

[–] Numuruzero@lemmy.dbzer0.com 17 points 1 day ago

Whatever. I'll do what any good PC gamer does and buy if it goes on sale for a 90% discount in a decade. Or I just won't buy it because I'll be too busy repairing my shanty/house boat. We'll see how things shake out

[–] grte@lemmy.ca 20 points 1 day ago* (last edited 1 day ago)

I'm not a real fan.

[–] kami@lemmy.dbzer0.com 21 points 1 day ago

People like this guy are completely fucking deluded.

[–] FergleFFergleson@infosec.pub 19 points 1 day ago

No way this kind of disconnected-from-the-users attitude will backfire. This game is sure to be a great experience! /s

[–] Asafum@feddit.nl 18 points 1 day ago* (last edited 1 day ago)

Yarrrr this be very true, if ye be a real fan and really want te play somethin then you'll make it happen

🦜 🦜 🏴‍☠️🏴‍☠️🏴‍☠️🦜🦜

[–] termus@beehaw.org 11 points 1 day ago

Fuck Randy Pitchford.

[–] Someonelol@lemmy.dbzer0.com 15 points 1 day ago

Guess I'm not a real fan then.

[–] Megaman_EXE@beehaw.org 10 points 1 day ago

I don't know about you all, but I'm looking forward to checking out all the games I've missed in the past 20 years.

[–] Sylvartas@lemmy.dbzer0.com 10 points 1 day ago

Does Randy even realize how much the industry's landscape has changed ?

First of all you're in competition with your older games. BDL1 and 2 had soul and were good. BDL 3 is still ok (no idea about the pre-sequel but I heard it was the beginning of the downwards trend). Not to mention the literal hundreds (even thousands for some of us) of other good games sitting in our libraries. And the indie bangers consistently proving that we don't need to pay 80$ and download a 200 Go day one patch to enjoy the medium in 2025. I hope this bankrupts Gearbox at this point.

[–] KoboldCoterie@pawb.social 14 points 1 day ago

The Borderlands franchise is really past its prime at this point, anyway. I've got absolutely no issue skipping this one. Might pick it up when it's on sale for $10 in a few years. The franchise really peaked with BL2; it's been down hill since.

[–] orca@orcas.enjoying.yachts 11 points 1 day ago

I refuse to pay $80 for a game and Borderlands fell off after the second one, so good luck with that. $70 was also a bridge too far for 99% of games (I made the exception for gems like Elden Ring).

[–] SARGE@startrek.website 8 points 1 day ago

Lol. I wasn't going to be paying full price for a game anyway, but now I'm not paying for gearbox games ever again.

[–] Flamekebab@piefed.social 10 points 1 day ago

That creepy dude is still at Gearbox?

Good thing I’m not a real fan.

[–] RisingSwell@lemmy.dbzer0.com 8 points 1 day ago

You know, I'm not a real fan. I don't want to pay even more for this expensive games, I'm certainly not going to for Borderlands.

[–] Nougat@fedia.io 7 points 1 day ago

"If you don't like the price hike, that's a you problem."

[–] el_bhm@lemm.ee 4 points 1 day ago

If you are a real Chief you will make it cheaper.

[–] rickyrigatoni@lemm.ee 4 points 1 day ago (2 children)

The last two weren't even worth $60, man. Make games worth $80 before pricing them that high.

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[–] TheReturnOfPEB@reddthat.com 7 points 1 day ago

Free marketing for a game you would have prolly missed

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