Incognito was never about privacy. It's about hiding your seach history from your parents or partner or whatever
this post was submitted on 23 Jun 2025
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and i'm pretty sure the browsers have been quite explicit about this for a long time now, but of course no one bothers to read "This won't change how data is collected by websites you visit and the services they use, including Google."
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Naming it incognito was a mistake. It was always clear to me all incognito is, is a non persistent container to keep your browsing data separate from your regular browsing data. All its hiding is your porn browsing habits from your mom. But of course, the name implies much more.
Good for testing instead of "clearing cache and cookies"
Not a mistake, intentionally deceptive
There were memes about this what feels like at least 10 years ago. Makes perfect sense when you think about it.
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Incognito mode was always just to hide your local browser history. Think Google would NOT track you?
Do you have Google maps? They know where you are at all times.
User visits Google (logged in)
User visits Google, without cookies, but from the same IP, same user agent, same resolution, same OS, same enabled plugins, same browser version number, same fingerprint (based on al the previous information).
Google, who could this possibly be???
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Do you have ~~Google maps?~~ ANY UNMODIFIED GOOGLE CODE OR ANDROID PHONE, TABLET OR CHROMEBOOK IN THE HISTORY OF FOREVER?
Then they know where you are at all times. I bet the Pixel users get gold stars. Oneplus have little pluses and custom rom users have 👀.
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You guys are still using Chrome?
Wait... people actually think that incognito means that they don't record your searches??
I thought everybody knew that all incognito does is preventing your searches from showing up in your search history.
Did anyone actually think that these big tech companies would willingly give you an option to keep your searches private from them?
Hello????
Always assume that everything you do online is being recorded and seen by someone. Unless you're a master computer wiz or whatever the fuck they call it these days, ALWAYS ASSUME YOUR ACTIVITY ONLINE IS PUBLIC.
This is the consequence of wrapping everything in glossy plastics and dumbed down UI for decades. People don't want to learn, and even if they do it's all hidden away behind blobs and bloats.
wtf was anyone expecting
hey before they do that, can i look through their files on me? theres some porn i havent been able to refind anywhere
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You’ve gone Incognito. Others who use this device won’t see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks and reading list items will be saved.
- Google Chrome
The Google Incognito tab in any browser clarifies that while it prevents your browsing history from being saved on your device, it does not make your browsing completely private.
Websites you visit, your employer (if on a work network), and your internet service provider (ISP) can still track your online activity.
Hell it even has a link that leads directly to the privacy policy
https://support.google.com/chrome/answer/9845881?hl=en-GB
The only thing that shocks me is that no one ever reads it
This was silently changed it used not to have the disclaimer sentence
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I haven't used Chrome in years. Brave and firefox, that's my crowd.
Next headline: Google promises to delete the Firefox private window data they keep about you
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Which is why i don't use safebrowsing but rather a separate profile located (--profile switch) in XDG_RUNTIME_DIR.
Librewolf
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People mistaking incognito mode for a VPN or Tor.
Exactly. My understanding is that you use incognito mode if you don’t want the browser autofilling pornhub.com when you type po in the search bar.
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If anyone thought that Incognito somehow protected their data from websites or services, then that's their fault for jumping to that conclusion in the face of everything saying that's not the case.
Also...
In lawsuits settlement
In meme sentence, words disappear.
That was actually their lawyer's argument, that "incognito mode" being private was just something people assumed and ran with, not their fault.
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Glad I don't use Chrome lol
If you care about your privacy, don't use products from a company whose entire business model is built on invading your privacy.
Things do the opposite of what their name says they do. We've been in 1984/F451 bizarro world for a while, now.
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