this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] RvTV95XBeo@sh.itjust.works 14 points 52 minutes ago (1 children)

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

[–] ILoveUnions@lemmy.world 2 points 14 minutes ago

"exploring" meaning they've been doing it for more than 5 years already and just got another incentive to continue doing so

[–] BetaBlake@lemmy.world 1 points 2 minutes ago

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[–] magnetosphere@fedia.io 3 points 13 minutes ago

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

[–] Zenith@lemm.ee 9 points 1 hour ago

How does that work when your auto-banning everyone?

[–] Tronn4@lemmy.world 19 points 1 hour ago
[–] thefluffiest@feddit.nl 8 points 1 hour ago

… and mined and monetized by AI

Fuck /u/spez

[–] LordWiggle@lemmy.world 2 points 59 minutes ago

And I want to be a millionaire!

[–] TomMasz@lemmy.world 13 points 2 hours ago (1 children)

Ha ha ha. Spez can be hilarious when he wants to be.

[–] Ledericas@lemm.ee 5 points 2 hours ago

He's an alien trying to act human

[–] halfapage@lemmy.world 1 points 54 minutes ago

Dude's fighting ghosts.

[–] paraphrand@lemmy.world 1 points 57 minutes ago

Prove it Huffman!

[–] NatakuNox@lemmy.world 19 points 3 hours ago
[–] Ledericas@lemm.ee 9 points 2 hours ago* (last edited 2 hours ago)

Sounds like a AI saying it. Half of reddits users are bots, mostly ran by AI

[–] Tramort@programming.dev 104 points 4 hours ago (2 children)

Starting when?

That ship has sailed.

[–] UnderpantsWeevil@lemmy.world 44 points 4 hours ago

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

[–] Kirk@startrek.website 17 points 4 hours ago (3 children)

I know he's just selling the platform to AI companies, but it's an odd take considering they've been moving away from being a message board and towards being just another content feed for years now.

[–] Gullible@sh.itjust.works 11 points 3 hours ago

Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

[–] Ledericas@lemm.ee 1 points 2 hours ago

They became Facebook 2.0. also interesting they block Facebook and FB as a term now too.

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[–] ennof@feddit.org 13 points 3 hours ago

Reddit is filled to the brim with bots.

[–] ramble81@lemmy.zip 2 points 2 hours ago

Site as in code or site as in content? Incan believe the former, not the latter

[–] pelespirit@sh.itjust.works 35 points 5 hours ago* (last edited 5 hours ago) (1 children)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

[–] huppakee@feddit.nl 17 points 4 hours ago (2 children)

Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren't necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?

[–] N0t_5ure@lemmy.world 7 points 3 hours ago

The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.

[–] Kirk@startrek.website 8 points 4 hours ago (1 children)

Does it count as "a human" if it's a bot reposting human-made content for the 50th time?

[–] huppakee@feddit.nl 2 points 3 hours ago

I'd say the content will forever remain "human written content", but also that it being once written by a human doesn't mean the repost is a valuable addition to reddit.

[–] mkwt@lemmy.world 10 points 3 hours ago (2 children)

He can't let people poison the training data, or else his site will have no value to its customers.

[–] Smorty@lemmy.blahaj.zone 4 points 3 hours ago* (last edited 45 minutes ago) (1 children)

how cn we poison the training data for llms? only ever saw stuff for image gen-

imfo: i updated the spelling. it was unreadably bad before.

[–] RvTV95XBeo@sh.itjust.works 2 points 56 minutes ago (1 children)

how cn we poidon the trsining data for llms? onli evr saw stuff for image gen-

That's how.

[–] Smorty@lemmy.blahaj.zone 1 points 46 minutes ago

oh god >~< i actually didnt realize autocomplete wasnt working at all heheheheeee....

i.... will fix up the message, this is actually unreadable.... did not mean to go that far >v<

[–] pelespirit@sh.itjust.works 3 points 3 hours ago

True, but this is an advertisement for something that doesn't exist.

[–] Balaquina@lemmy.ca 6 points 3 hours ago (1 children)

Yeah, they may not have AI generated content (yet) but I left because their AI moderators REPEATEDLY warned/banned me from the site. Every time I sent a protest letter and had an actual person look at the post, I was unbanned, but I am fed the fuck up. That site is a study in enshittification. I am done with those assholes.

And, if they think I'm going to let them scan my retina in order to post, they can fuck right off.

[–] Ledericas@lemm.ee 1 points 2 hours ago

You're lucky they ignore most ban appeals banned by AI, including mines. And the shadowban sub complained the same

[–] LuxSpark@lemmy.cafe 22 points 5 hours ago

Not by this human.

[–] BubblyRomeo@kbin.earth 11 points 4 hours ago (1 children)

Biggest woosh moment on the whole history of internet! On the other note, shut this community now! We can't get peak than this!

[–] UnderpantsWeevil@lemmy.world 3 points 4 hours ago

Biggest woosh moment on the whole history of internet!

Whistling past a few graveyards

[–] letsgo2themall@lemmy.world 9 points 4 hours ago

meh, haven't been to reddit in months. nothing but bots arguing with bots. won't miss it. /fuckspez

[–] FenderStratocaster@lemmy.world 4 points 3 hours ago (1 children)

"Oh, you left reddit for Lemmy? Welcome! Enjoy the conversations about reddit."

[–] pelespirit@sh.itjust.works 4 points 3 hours ago

When they're being made fun of? Yes, I'm absolutely enjoying it.

[–] qaz@lemmy.world 5 points 3 hours ago

Yeah, can't have your excellent training data getting polluted

[–] homesweethomeMrL@lemmy.world 3 points 3 hours ago (1 children)
[–] XTL@sopuli.xyz 6 points 2 hours ago* (last edited 2 hours ago) (1 children)

(Although there is always the failwhale site...)

[–] paraphrand@lemmy.world 1 points 55 minutes ago* (last edited 54 minutes ago)
[–] rottenmummy@lemmy.ml 11 points 5 hours ago
[–] Rhaedas@fedia.io 6 points 4 hours ago (1 children)

The twist - AI was originally trained on human input, so it's human even with 99% bots, from a certain point of view.

[–] AmidFuror@fedia.io 2 points 4 hours ago

You will find that many of the truths we cling to depend greatly on our own point of view.

[–] Hermit_Lailoken@lemmy.world 4 points 4 hours ago

Cool story!

[–] theunknownmuncher@lemmy.world 4 points 4 hours ago
[–] TwinTitans@lemmy.world 2 points 3 hours ago

Who care when people just get auto banned for obnoxious things. Get bent.

[–] tetris11@lemmy.ml 3 points 4 hours ago

fuckoff spez