this post was submitted on 22 Jul 2025
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[–] Zephorah@discuss.online 28 points 4 days ago (2 children)

It’s more than that. Those colors were chosen to hide the ever-present, persistent glaze of nicotine stain over everything. There were no white walls back then, only shades of “cream”, “ecru”, and “off-white” because no shade of true white could exist in that persistent haze of cigarette smoke.

If you ever took over a house from the 70s you’d note the amber brown drips down the kitchen wall after making spaghetti or heating a tradition tea kettle on the stove. Or after a shower in the bathroom. Scrubbing, priming, and painting would help, and then you’d make another pot of spaghetti and see another amber sludge nicotine drip from somewhere on that wall.

To this day I cannot abide beige, any rendition of off-white, or pale yellow. They’re all shades on the nicotine glaze color palette.

[–] Bananigans@lemmy.dbzer0.com 2 points 3 days ago

I was sitting outside the smoking room of a Japanese airport reading your comment, and it definitely looked like the 70's in there.

[–] pelespirit@sh.itjust.works 3 points 3 days ago

That's a great band name, "Nicotine Glaze."

[–] JcbAzPx@lemmy.world 57 points 5 days ago (3 children)

They used brown everywhere because all the smoking would have eventually made it brown anyway. If they start there they could pretend nothing was wrong.

[–] ChickenLadyLovesLife@lemmy.world 15 points 4 days ago* (last edited 4 days ago) (4 children)

I recently bought a house that had been previously occupied by smokers. During renovation I had something happen that I've never seen before or even heard of. I tried repainting one of the walls without any prep and it seemed like the paint went on fine even a couple of hours later, but when I came back the next morning the paint had all flowed down off the walls onto the floor. As best I can tell, the nicotine and tar on the walls penetrated the partially-dried paint like a solvent and re-liquified it. Fortunately, just wiping the walls down with mineral spirits before painting fixed the problem.

[–] BonesOfTheMoon@lemmy.world 9 points 4 days ago (2 children)

When my aunt was alive and chain smoking her life away, we hesitantly visited wearing our oldest clothes that could be disposed of. There was no opening windows or anything like that, you just sat with your eyes watering and endured for an hour, during which she'd have smoked 7 cigarettes. Finally my eye started to swell from the smoke because I'm so sensitive to it, and my aunt noticed and got mad I hadn't told her.

In the meantime my ex wandered through to use the bathroom, but he touched one wall and it was dripping nicotine and tar. What an awful habit. I lived through the 70s and 80s, where everyone smoked everywhere all of the time, and there's nothing like riding with your parents in the car with the windows rolled up and them lighting a fresh one every ten minutes or so.

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[–] Fredselfish@lemmy.world 14 points 5 days ago

Yep my grandmother, and parents had all that shit. And everyone smoked. It was no surprise of 15 years of second hand smoke if I didn't become a smoker too. Now 2025 we are all non smokers. Except for my mother she refuses to give it up.

[–] Psythik@lemmy.world 9 points 4 days ago

I was told that the brown and puke green of the 70s were the result of backlash the bright hippie colors of the 60s. Dirty, earthly colors were more "natural" and "organic". There's probably truth to both

[–] redhorsejacket@lemmy.world 113 points 5 days ago (3 children)

Idk, this has more personality to it than the beige nightmare a lot of folks live in. Even if that personality smells like stale cigarettes and Cutty Sark.

[–] errer@lemmy.world 18 points 5 days ago (1 children)

Also: Spiders. Spider god damned everywhere.

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[–] toynbee@lemmy.world 13 points 5 days ago (4 children)

Apparently Cutty Sark is a whiskey, which presumably is what you meant, but the first DDG result is a British naval ship which ... Also kinda makes sense?

[–] BakerBagel@midwest.social 12 points 5 days ago (1 children)

The scotch is named after the ship

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[–] Broadfern@lemmy.world 81 points 5 days ago (19 children)

Cozy as all hell though. Better than the drab gray cookie-cutter-prison aesthetic for sure.

Bring back carpet, earth tones, and separated rooms please 😭 I want a good hidey hole to curl up in.

[–] MudMan@fedia.io 23 points 5 days ago (6 children)

Cozy but hard as hell to clean. The patterns are meant to make that not particularly obvious until it gets really bad, but if dust is a health concern it gets to be a bit much.

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[–] dejected_warp_core@lemmy.world 25 points 4 days ago (2 children)

I can smell this picture. Mildew, thousands of cigarettes, and whatever gas-soaked disaster grandpa has on his basement workbench around the corner. It's the same era that brought us matching ceramic ash-trays for the coffee table, and bi-centennial themed kitsch like pewter minutemen that are actually cigarette lighters in disguise.

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[–] Zedd_Prophecy@lemmy.world 7 points 3 days ago (1 children)

As a guy who grew up in the 70s - this looks perfect. I'll take it

[–] Krudler@lemmy.world 4 points 3 days ago

Just roll in some labatts stubbies and shitty weed oil in a beer cap and we're locked in for life

[–] leftzero@lemmy.dbzer0.com 20 points 4 days ago

These colours were chosen specifically so we wouldn't notice the nicotine coating everything.

[–] olafurp@lemmy.world 40 points 5 days ago (1 children)

Meanwhile millennial having everything greyscale, definitely not going to be a sign of the times lol

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[–] sxan@midwest.social 30 points 5 days ago (3 children)

This was an attempt to emulate the rich, wood-paneled, dark, rich luxury of old money.

[–] pigup@lemmy.world 30 points 5 days ago* (last edited 5 days ago) (3 children)

I visited Konopiste castle in the Czech Republic that had a moat with a bear living in it. Inside, most of the place was covered in beautiful walnut. Hand carved patterning, and filigree. It was actually beautiful. And the ceilings were like 20 feet tall. A bunch of animal busts, linens, and furs. They even had the real white and blue fine China that Boomers are so obsessed with.

I remember thinking as I walked through there: "Wow, this is what it's supposed to look like"

[–] vaultdweller013@sh.itjust.works 14 points 5 days ago (1 children)

Did the bear still live in the moat or was the bear only in the moat historically. Regardless I am disappointed that there are no pictures of the moat.

[–] pigup@lemmy.world 11 points 5 days ago (3 children)

Bear was sleeping, it was at night. Only pic I have is this, it was not very impressive but it smelled like a bear lived there.

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Looks cozy af

[–] MystikIncarnate@lemmy.ca 8 points 4 days ago (3 children)

In this example image, those be some "earth" colors. Used to be a big thing. Lots of dark green, dark yellows, oranges and browns.

And they liked that.

It's a whole vibe. I don't know who vibes with that, but it definitely has a vibe.

[–] Malek061@lemmy.world 5 points 3 days ago

Covered up cigarette smoke.

[–] Krudler@lemmy.world 2 points 3 days ago (1 children)

I don't know, seems like every era has it's own overwhelming monotonic style. There was the mint green of the '50s. Harvest Gold of the '70s. Shitty pastels of the '90s. Living in a white box is extremely popular now.

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[–] kandoh@reddthat.com 24 points 5 days ago (1 children)

It was a reaction to the artificial colors that got popular in the 60s.

[–] shalafi@lemmy.world 10 points 5 days ago (1 children)

Then we flipped the script in the 80s, continued in the 90s. Then The Matrix came out and we reinvented black and white clothes, went froggy again.

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[–] WhatGodIsMadeOf@feddit.org 36 points 5 days ago (2 children)

These colors and the vibe felt the best. I was too poor in one way or the other to have this. I’d love to have this now.

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[–] ChickenLadyLovesLife@lemmy.world 14 points 4 days ago (2 children)

I recently bought a house that had used that '70s paneling as a sort of wainscoting in the kitchen; the panels had been cut to 4' and applied in various ways (everything except just fucking nails) around the base of the walls. It had been painted white so it wasn't quite as hideous as its original state and I didn't feel like replacing it all, but I did have to repair one section of it that had been badly water-damaged. I was surprised to find that Lowe's still has that shit in stock so I bought a piece of it and brought it home ... and discovered that it wasn't really like the original stuff. It looked the same but the grooves between the alleged "boards" were not recessed, they were just printed on the surface, so once it was painted it would have just looked like flat board. So I ended up having to rip that shit into fake planks and nail them up separately with small grooves between them. All that work just to simulate '70s hideousness.

Thank god there was no shag carpet in that house.

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[–] MossyFeathers@pawb.social 28 points 5 days ago

What a wonderful way to describe that. All you've done is make it even more appealing.

[–] sundray@lemmus.org 34 points 5 days ago (2 children)

Back in the 70's brown was considered neutral, neither oppressive or energetic, selected to not stand out.

[–] Agent641@lemmy.world 48 points 5 days ago (1 children)

Also, everything would be that colour soon anyway, on account of the cigarettes

[–] sundray@lemmus.org 25 points 5 days ago (2 children)

Yes! This is vital context -- in every photo taken by/with my grandparents, every single person was smoking.

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[–] remotelove@lemmy.ca 24 points 5 days ago (3 children)

As a young child, that is exactly how I felt about that style. I knew I really hated it. There was no openness to rooms and everything felt drab. It was a style that felt outdated even before I knew what "outdated" even meant.

The smell is the biggest thing I remember. The wood paneling and those types of carpets always had that smell. Well, it was either that smell or the lingering odor of old cigarette smoke and spilled scotch.

By the time I started becoming truly self-aware, the 90's hit and I was awakened with a blast of neon colors. (My brain doesn't want to remember anything much from the late 80's other than my Velcro shoes and jean jacket.)

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[–] HugeNerd@lemmy.ca 22 points 5 days ago (2 children)

Wow, I can smell that. Musty basement with a Tyco slot car race track in it.

[–] LogicalDrivel@sopuli.xyz 16 points 5 days ago

And years of stale cigarette smoke baked into every surface in the house.

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[–] kazerniel@lemmy.world 17 points 5 days ago (1 children)

I kinda like it, feels cozy :)

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[–] Etterra@discuss.online 6 points 4 days ago (2 children)

I remember the wood paneling from when I was a wee lad.

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[–] Little_mouse@lemmy.ca 24 points 5 days ago

"Ahh yes, this will hide the cigarette stains."

[–] aubeynarf@lemmynsfw.com 22 points 5 days ago* (last edited 5 days ago) (9 children)

elimination of wood, cotton, and wool as materials and fast fashion/plastic fashion means that classical fabric (or finish, or furniture) looks have been forced out, so that race-to-the-bottom Chinese goods can replace them.

now you buy a $1900 couch made of cardboard and foam. And every wall is “agreeable gray”.

This is also a response to the 1950s:

And 1960s:

[–] merc@sh.itjust.works 8 points 5 days ago

The other thing about these designs is that people tend to keep stuff for as long as it still works or looks good. So, while the kinds of photos you'd find of a "modern living room" in a magazine in the 1970s would look a certain way:

1970s living room from a magazine

An actual living room would include furniture and decor from the 1950s and 1960s because it was still fine and didn't need to be replaced yet. IMO the image in this post looks to have a lot of 1960s in it to me.

People think of the 90s as being the era of neon, and while it's true that you might see a neon living room on Miami Vice, most people's living rooms in the 1990s were still orange and brown because the furniture and rugs from the 1970s were still good.

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[–] boses@lemmy.world 4 points 4 days ago

"And the brown and the beige and the brown and the beige and the brown!"

Documentary Now - Co-Op

[–] SkyezOpen@lemmy.world 10 points 5 days ago

That first step is a doozy.

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